Brochure Design Assignment
 
 

 


Assignment:  Develop a brochure publicizing the Communication Technology course, which focuses on the four units, special equipment and programs available and other promotional information about the course.

The brochure should include original ideas in the basic features of a brochure:

                                    Logo Design

                                    Information

                                    Font Selection

                                    Graphics

                                    Layout Design

                                   

Logo Design

 

The logo for the Com-Tech Course should be original and incorporate both literal and visual information merged into a single, simple design.  The elements of the logo should include the basic communication factors: Communication Factor, Appearance, Meaning, Simplicity and Presence. The logo should be developed on a separate Illustrator page and transferred to the brochure.

 

Information

 

The type font and colour should blend with the other elements of the brochure. The text should discuss the basic components of each of the units:  Graphic Design, Animation, Video Production and Website Design.  All pertinent information about Father Redmond CSS, location and particulars, and an overall description of the course in terms of expectations, requirements, etc. should be written clearly and edited.

 

Font Selection

 

Typography should be clear and concise.  The appropriate font type selection that compliments the overall brochure, colour selection, font size variations, titles, subtitles, borders, font imagery, or other effects designed to make the brochure appealing would enhance the overall design.

 

Graphics

 

Graphics should be either photo imagery, design graphics, illustrations and most visuals designed to make the brochure interesting and appealing.  Proper layout design of graphic should enhance, not interfere with the other components of the brochure design.

 

Layout Design

 

The layout should be dynamic in character and present an orderly, appealing, colourful and compelling promotional impact concerning the Com-Tech course.

 

Requirements

 

The brochure must be done on Adobe Illustrator and may be either a bi-fold or tri-fold layout done with a landscape format. (8,5 x 11 in.). The brochure will be created on two Illustrator pages demonstrating both front and back of the brochure. All contents should be original in design. The order of pages are shown below:

Pg

 5
 

Pg

 4
 

Pg

 3
 

Pg

 2
 

Pg

 2
 

Pg

 3
 

Pg

 4
 

Pg

 4
 

Pg

 1
 

Pg

 1
 
                       Bi-fold                                                                   Tri-fold

 

 

 

 

 

The Brochure will be evaluated on:

 

Knowledge: Use of textual information on course, unit descriptions, etc. Layout components.     (10)

 

Thinking: Creative use of design elements - principles. Effective layout proportions.                   (10)

 

Communication: Appealing conceptual literal and graphical information.                                  (10)

 

Application: Use of technology to create an effective design using brochure elements.                (10)